A manifestation of various subconscious mechanisms developed by natural
selection that shape humans and some animal species behavioral responses considered.
Identity in the behavior due to the presence of redirected aggression
mechanisms and reward pairing in reactions to price changes and risk-taking
illustrated. A popularity of such methods to appease dominant as imitation of
child behavior and feeding of sexual signals in order to obtain a nonsexual
advantage shown.
Keywords: rational behavior, the
economic approach, natural selection, risk attitude, children’s behavior,
sexual signals.