Tsurikov V.I. Rational Behavior as a Product of Natural Selection. // Economics of contemporary Russia 2013. ¹4 (63) Ñ.49-63..
   A manifestation of various subconscious mechanisms developed by natural selection that shape humans and some animal species behavioral responses considered. Identity in the behavior due to the presence of redirected aggression mechanisms and reward pairing in reactions to price changes and risk-taking illustrated. A popularity of such methods to appease dominant as imitation of child behavior and feeding of sexual signals in order to obtain a nonsexual advantage shown.
Keywords:
rational behavior, the economic approach, natural selection, risk attitude, children’s behavior, sexual signals.


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