Golichenko
O.G., Balycheva Yu.Ye. Choice of Market Strategy of Intellectual
Property Using by Russian Enterprises.
// Economics of
contemporary Russia 2010. ¹4
(51) Ñ.56-68.
The purpose of the
investigation consists in the analysis of an enterprise strategy choice
for
creating and using intellectual property (IP). It was demonstrated that
the
creation of IP is not always connected with innovation activity. But
there is
increasing dependence the scale and application of IP creation on the
class
size of enterprises. The more the size of the class is, the greater the
innovation
activity determines the activity of IP creation. But at the same time
the
efficiency of the IP creation process falls with the increase of
enterprise
size. The changeability of strategic directives is determined by two
factors
action. They are such types of intellectual property as industrial and
software
ones. The strategies of IP creation have strong ties with innovation
activity
of enterprises. Character and level of
enterprises classes’ interaction has no linear dependence on size
enterprises.
They are determined by chosen market strategy of enterprise.
Keywords:
intellectual property, innovation activity, size class.
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