Toreev V.D. Small Business Driving Power. // Economics of contemporary Russia 2010.  ¹1 (48) Ñ.74-83.
    In the article the author considers the factors, governing by people coming in a small business. These factors can vary depending on the social and economic situation. The author estimates an enterprise potential of the Russian society and analyzes the reasons on which people start to attend to business.
Key words: small business, entrepreneurial potential, the economic situation, characteristics of entrepreneurs.

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